ABOUT
A creative partner, in the work.
Design, direction, and delivery — grounded in experience and aligned to client goals.
Lykon Brands is built on partnership — working alongside clients to shape ideas, guide decisions, and carry work through.
Design is often where relationships begin, but the real value comes from clarity, alignment, and momentum as the work unfolds. That’s where experience matters — not to override vision, but to strengthen it.
Every engagement is shaped by the client’s field: their goals, constraints, timelines, and version of success.
Process
There is no script or a one-size-fits-all process. I don’t show up to tell clients what to do. I show up to listen, ask questions, and help make decisions that move things forward.
Clients often describe the work as grounding — bringing focus when things feel scattered and confidence when direction matters most.
The goal is alignment.
Experience
I’ve supported brands and organizations across sports, creative services, consumer goods, and mission-driven work — most often through referral-based relationships built on trust.
Work has included brand development, digital experiences, campaigns, and project leadership alongside trusted partners.
Selected examples are available upon request.
Outcomes
I work alongside clients who want a creative partner willing to think, decide, and execute with them — not just deliver from a distance.
The process values strong ideas, clear direction, and disciplined delivery — with respect for the people doing the work and the outcomes it’s meant to achieve.
Testimonials
ELLEN F.
HR PROFESSIONAL
I've worked with Erin through large organizational change and growth and have always valued her partnership. She is a big-picture thinker who can pivot on a dime and
approaches challenges with an approach focused on creative problem-solving, process and effective implementation. She is a life-long learner whose curiosity drives her forward, helps her build relationships and prepares her for whatever challenges come along! A great partner and teammate!
ASHLEY C.
MARKETING PROFESSIONAL,
FRANCHISE OWNER
I've worked with Erin for more than a decade, and she is a positive, creative, and resourceful collaborator. She has deep expertise in developing and scaling marketing programs that help brands of all sizes grow. Erin has a keen sense of the consumer mindset and strong instincts for how and where to maximize marketing investment. I highly recommend her for any business looking to grow to the next level.
SARAH O.
MARKETING & ENGAGEMENT PROFESSIONAL
Her creativity knows no bounds, constantly coming up with innovative ideas and marketing strategies that not only impressed clients but also motivated me to think outside the box. Erin is a natural leader, adept at guiding and empowering her team members to reach their full potential, while also fostering a collaborative and inclusive work environment.
ANA H.
OPERATIONS PROFESSIONAL
She conceptualizes innovative solutions and also communicate them in a way that inspires and motivates others to rally around a shared goal. Erin’s visionary mindset consistently drives forward-thinking strategies that have a lasting impact. Erin’s ability to build trust and encourage open communication makes working with her both productive and enjoyable. She excels at bringing together individuals with different strengths and aligning them toward a common purpose, achieving outcomes that exceed expectations.
VALUES
PASSION
We are driven by a deep commitment to our work and the people we serve. Passion fuels our creative solutions and ensures that every project we undertake is done with energy and dedication.
PERFORMANCE
We deliver results. Our focus is on executing strategies that lead to measurable success, ensuring our clients' goals are met with precision and excellence.
PEOPLE
At the heart of everything we do are the people we collaborate with. We build strong relationships, cultivate trust, and create environments where teams and organizations can thrive.
