A strategic partner for sports-driven brands, offering marketing, design, and business strategies to help teams innovate, perform, connect, and thrive.
MARKETING &
DESIGN
PARTNERSHIP
STRATEGY
SOURCING & TECHNOLOGY
OPERATIONAL INNOVATION
EXPERIENCE
With a unique background in youth to professional sports and extensive experience in marketing and operations, Lykon Brands brings a deep understanding of what it takes to build successful teams and communities.
This isn’t just about delivering results—it’s about creating an experience and building relationships.
Together, we’ll celebrate progress, honor your team’s contributions, and shape outcomes you’ll be proud of.
The next step starts here.
HERSTORY
Lykon Brands was founded by Erin Lykon, a creative leader with 15+ years of experience in sports, operations, and marketing. Erin’s expertise spans sports, community, and events, where she’s helped organizations streamline operations, manage complex projects, and drive growth through strategic, audience-focused solutions.
Known for her ability to unite teams and align stakeholders, Erin consistently delivers impactful results and unlocks untapped potential. Her passion for building cohesive teams and aligning culture with business goals drives Lykon Brands' success, empowering clients to unlock new opportunities and achieve meaningful outcomes.
PASSION
PERFORMANCE
PEOPLE
UP NEXT
For You, the Leader
A clear path forward and a partner to navigate it with you. With someone taking care of the details, you can focus on leading with purpose.
For Your Team
Support that complements their strengths. By integrating into your structure, we’ll build momentum and ensure alignment to help your team thrive.
For Your Organization
Results that make an impact.
Whether it’s increased partnerships, growth, engagement, or refining your brand, we’ll work toward outcomes that stick.
OUTCOMES
A team energized and aligned with a shared direction.
Strategies and systems that feel as effortless as they are effective.
A brand and culture that inspire loyalty and connection.
